Temu has grown fast enough that most brand protection teams are now finding their products listed there without authorisation. If you've spotted a counterfeit listing on the platform, the good news is that Temu does have a formal IP reporting process. The less good news is that it's newer and less standardised than Amazon's Brand Registry or eBay's VeRO programme, so knowing exactly where to go and what to file makes a real difference.
This guide covers the practical steps: where Temu's reporting tools live, what information you need to submit, and what to expect once your complaint is in.
Before you read on: if you're still assessing whether Temu poses a risk to your brand in the first place, our post on Temu and Shein-style marketplaces and the counterfeit risk western brands underestimate covers that ground in full.
Where Temu's IP Reporting Lives
Temu operates two distinct reporting routes for rights holders. Understanding the difference between them will save you time and prevent your complaint from stalling.
The IP Portal
The primary route is Temu's IP Portal, which handles trademark, copyright, patent, and design right complaints. This is where the majority of brand protection teams will start. You need to be logged into a Temu account to submit through the portal, and your complaint must be made in good faith and sworn under penalty of perjury.
The Brand Registry Portal
Temu also runs a Brand Registry Portal, which is specifically for trademark-related infringements. Registering your brand here stores your IP documentation in advance, so you don't need to re-upload the same materials every time you file a new complaint. If your brand is dealing with repeat infringements on Temu, getting registered here is worth doing early. It streamlines future submissions considerably. Temu also runs a Brand Guardian Initiative, which gives participating brands one-to-one support with their IP cases.
For DMCA-based copyright complaints specifically, Temu encourages rights holders to use the IP Portal rather than contacting their DMCA Designated Agent directly, as the portal allows for more efficient processing.
What to Prepare Before You File
A weak or incomplete submission is one of the most common reasons a counterfeit complaint stalls. Temu may request additional documentation before processing your report, so going in with a complete file from the start is the better approach.
Gather these before you open the portal:
- Your IP registration details, including the registration number, jurisdiction, and a written description of the protected work or mark
- A link to the original copyrighted work or the first date of use/publication, if relevant
- The direct URLs of the infringing product listings (not category pages, the specific product detail pages)
- A clear description of the nature of the infringement: whether it appears on the physical product, the packaging, the product images, or the listing text
- The seller name(s) or store name(s) involved
- Supporting evidence such as side-by-side comparisons of genuine and infringing products, authentication reports, or test purchase order IDs if you've bought the item to verify it's counterfeit
- Your full contact details: name, business address, phone number, and email
A note on test purchases: if you have conducted a test buy to confirm the product is counterfeit, include the order ID in your submission. It significantly strengthens the complaint.
The stronger your evidence file, the less back-and-forth you'll face. Our guide on building a counterfeit seller evidence file walks through this in more detail.
How to Submit the Report
Once your evidence is ready, the submission process follows these steps:
- Create or log into a Temu account. You must be signed in to access the IP Portal. If you don't have an account, you'll need to register one before proceeding.
- Navigate to the IP Portal at temu.com/intellectual-property-complaint.html.
- Select the type of IP right you're reporting. The portal covers trademark, copyright, patent, and design rights. Choose the one that applies to your complaint.
- Complete the submission form. Enter your IP registration details, the infringing listing URLs, the nature of the infringement, and your contact information. Attach any supporting documentation.
- Submit and retain a copy. Once submitted, keep a record of your complaint reference and all documentation filed. You may need it if Temu requests further information or if the seller files a counter-notice.
If you're reporting a copyright infringement under DMCA specifically, the requirements are slightly different. You'll need to include a statement confirming your good faith belief that the use is not authorised, plus a declaration that the information in the notice is accurate under penalty of perjury.
If the Seller Files a Counter-Notice
Temu's policy allows sellers to respond to a takedown with a counter-notice if they believe the removal was a mistake. If that happens, Temu will take appropriate measures in line with applicable law. This is worth knowing in advance, particularly if you're reporting a seller who may be sophisticated enough to dispute the claim.
What to Expect After Filing
Temu will investigate the listing once your complaint is received. According to Temu's 2026 Intellectual Property Protection Report, the platform resolves IP complaints in less than 24 hours on average, though this is not a guaranteed timeline and individual cases may vary depending on complexity or the need for additional documentation.
If your complaint is accepted, Temu will remove the content and take action against the responsible seller. The platform does not publicly disclose the specific actions taken against sellers, but its Repeat Infringer Policy includes measures such as listing removal, selling privilege restrictions, store freezes, and account termination.
A few things to be aware of:
- Temu may come back to you requesting further verification or documentation before processing the complaint. This is normal, particularly for first-time submissions.
- If you submit inaccurate or incomplete information, Temu reserves the right to reject the report. Repeated inaccurate submissions can result in the loss of your submission privileges.
- If you need to withdraw a complaint after filing, contact Temu through the IP Portal with the details of your original report.
One takedown is rarely the end of the problem. Sellers who are removed under one account often reappear under a new one. That's why monitoring Temu on an ongoing basis matters as much as the initial report. Our post on how to stop repeat counterfeit sellers after the first takedown covers the follow-up enforcement steps worth building into your process.
When Platform Reporting Isn't Enough
Filing through Temu's IP Portal is the right starting point. But for brands managing enforcement across multiple marketplaces at once, the manual approach has real limits. Each platform has its own portal, its own requirements, and its own review process. Tracking complaints, re-filing against sellers who return under new accounts, and monitoring for new listings all add up quickly.
At Remove.tech, we work with brands to monitor marketplaces including Temu, identify infringing listings, and manage the enforcement process so your team isn't starting from scratch every time a new listing appears. To see where your brand is currently exposed on Temu and other marketplaces, request a free brand audit.
If Temu is one of several platforms where you're seeing brand abuse, our guide on how to remove counterfeit products from marketplaces without a lawyer is a useful next step.
FAQ
Do I need a Temu account to report a counterfeit listing?
Yes. Temu requires you to be logged into an account to access the IP Portal and submit a complaint. If you don't already have one, you'll need to register before filing.
Can I report on behalf of a brand I represent?
Yes. Temu accepts reports from authorised agents acting on behalf of a rights owner. You'll need to confirm that you have permission to submit notices on the brand's behalf as part of the submission.
What types of IP can I report through Temu's portal?
The portal covers trademark, copyright, patent, and design rights. DMCA copyright complaints can also be submitted through the same portal, which Temu recommends over contacting their DMCA Designated Agent directly.
What happens if the seller disputes my complaint?
Sellers can file a counter-notice if they believe the takedown was a mistake. Temu will then take appropriate action in line with applicable law. If you anticipate a dispute, making sure your evidence file is thorough before you submit will put you in a stronger position.
Can I report the same seller again if they reappear under a new account?
Yes. Each new listing or new seller account requires a new complaint through the portal. This is one of the practical limitations of platform-level reporting, and why ongoing monitoring is an important part of any enforcement strategy.
What if Temu doesn't act on my report?
Temu may request additional information before processing a complaint. If a report is rejected due to incomplete or inaccurate information, you can refile with stronger evidence. For persistent non-compliance, escalation options include legal channels or engaging a specialist brand protection service with established enforcement workflows across marketplaces.
